Understand how effective your marketing and sales
End-to-end analytics allows analyzing the advertising effectiveness by the most reliable metric — revenue. Otherwise, a business has to be oriented on interim conversions. For example, clicks, calls, etc. that don’t always lead to sales. End-to-end analytics unites data on costs from advertising systems and revenue from CRM. It recreates the customer journey as well: from the first glimpse of advertisement to the purchase.
No need to create dashboards or consolidate data from different systems on your own — Ringostat will do it automatically. Receive key metrics via the report on the cost recovery of advertisements. If it is required, you can also manually upload data on costs on promotion. For example, this may be data on expenses on organic, banner ads, etc. All you need to do is make considered decisions based on clear data and ROI.
You don’t switch between different systems using Ringostat end-to-end analytics. Analyze data in the same interface: sessions, calls, number of sales, advertising cost recovery. Receive the automated report with key metrics of marketing effectiveness. Both the cost of advertising, as well as revenue that it brings, are displayed not only in end-to-end analytics but also in other reports.
You set up end-to-end analytics only once using detailed manuals. Everything needed to work is already included in the functionality. No need to waste your time on scripts and modernization of the system to get the required information. You don’t need to buy additional services and remunerate external specialists.
Ringostat recommends* bids based on the smart algorithm considering sales and conversion forecast. You don't need the analyst to consolidate separate data and make conclusions. Just a few clicks and an ad campaign starts bringing more target requests. You can manage bids right from the end-to-end analytics report. It's convenient as you can see the effectiveness of keywords in one window and change bids directly at the same place.
*Ringostat only recommends how to change bids using the automatic algorithm of work with data and is not responsible for your actions. It's up to you whether to follow the recommendations or not.
End-to-end analytics data will help to understand whether ad campaigns bring revenue. It is not only about traffic and conversions. You don’t need to create monthly reports on your own to evaluate marketing effectiveness. Ringostat provides you with the needed information. End-to-end analytics will let you be always equipped with the most important data on advertisement success. Due to the formula that uses Ringostat if ROI > 0, it is considered as successful.